Companies love them because they know when their brand or logo printed on them almost always not once, but repeatedly used. By pre-loading files in them as sales brochures, presentations, media files, price lists, etc., they are able to deliver significant quantities of useful information to potential customers to deliver in a very cost effective way - and of course the continued use of the flash drive gives them long-term brand exposure.
While the price of USB flash drives continues to fall, with some now costing less than £ 2 each (printed and stored data), it is still too expensive for some companies. A cheaper alternative and a solution, some companies opt for a USB Web Key.
USB Keys Web looks like an ordinary USB flash drives - they have a USB connector at the end, and they come at the same level of body styles and shapes USB flash drives are available in. The main difference between them is a USB flash drive has an internal flash memory, which you can read / write data to and from the Web, while a USB stick has no memory, so you can not transfer files / data to store.
While Web Keys has no available memory, they can save a website address. So when you connect to the Internet key to your PC or Mac, it will automatically begin the default browser on the PC and load the Web page stored on the network again. The web page can start a home business website, a contest page, a Facebook page, or you could deep link to a specific product page on a website.
For example, if a company was launching a new product, so they could distribute Keys USB web in the form of the product or printed with details about the product and embed a link to a landing page on the product - this landing page providing information on product links to media files, links to pricing and technology magazines, links to MySpace and Facebook let customers track further updates on the product and so on.
While a USB key Internet does not have a compelling reason to keep it and reuse it on a regular basis is a good way for prospective customers to visit your website where you can then get them to register and sign up through of (time) information about your company and its products and services.
They are also relatively cheap, and if you choose a small, thin design so they can be sent by standard letter post "rates rather than very expensive" Packet Mail "rates.
If you have an Internet central curiosity will probably mean that you will use and visit preinstalled. With web tracking and analysis rather than its quite easy to click-thru's track and from the work of the effectiveness of a campaign that a USB key using the Internet.
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